Highlighting the most important research findings by AIMR scientists to a global audience

AIMResearch

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Objective
The Advanced Institute for Materials Research (AIMR) at Japan’s Tohoku University, one of nine World Premier International Research Centers, wanted to highlight their most important work in order to foster collaborations with other internationally renowned researchers.


Solution
We created AIMResearch, a bilingual research website and print publication with Japanese and English editions. Updated monthly, AIMResearch includes research highlights that showcase the very best primary materials research published by AIMR scientists in a form that is accessible to a global audience. The highlights are accompanied by regular promotional articles that include conference reports, round table discussions and interviews with a cross–section of AIMR staff from the young, up-and-coming researchers to principal investigators and senior management.

We build and maintain an online community of AIMResearch readers with monthly email alerts detailing all the newest online coverage and content. And our web team continually monitors the performance of the website.

The online edition is complemented by a beautifully designed annual print magazine to engage those who prefer reading print. We promote the online edition to a global and Japanese audiences through bilingual advertising through Nature Publishing Group's distribution network.

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