Creating a new platform for scientists to access vast data sets

CAPABILITY STUDY: ENCODE

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Objective
The ENCODE project, a vast body of genetic data spread across three scientific journals (Nature, Genome Research and Genome Biology), represents one of the most important scientific resources since the human genome project.

To maximize the impact of this flagship project, the ENCODE consortium wanted Nature to create an interactive digital guide that would allow scientists to navigate ‘threads’ of information through the data — a first of its kind in science publishing.

Solution
An NPG team created a cross-platform, interactive micro site and iPad application featuring interactive graphics with embedded threads and links to the relevant research articles: www.nature.com/encode.

Complementing this online presentation is a host of specially commissioned content, including: original feature articles; a poster presentation; a print collection of the original research papers and accompanying content; a specially commissioned documentary video and animation explaining the importance of ENCODE to a broad audience.

The ENCODE project was sponsored with the generous support of Illumina who used this opportunity to highlight their position as a leading provider of genomic tools and services to the global community of scientists.

Our exclusive partnership with Nature Publishing Group gives us access to the same resources used to deliver this project.

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